Why ASICS sneakers are taking over – and why right now?

ASICS isn't just a running shoe anymore. In 2026 the brand's sneakers are one of the fastest-growing categories on the market: everyone from sneakerheads to everyday trend-followers is wearing them. But how did they get here?

The retro runner trend ASICS was born into

The technical running shoe aesthetic of the 2000s is back – and that's exactly where ASICS lives. While other brands are trying to jump on the wave after the fact, the ASICS archive has been packed for decades with models that are nostalgic and futuristic at the same time. That combo fits perfectly with today's streetwear and casual trends.

The iconic ASICS models popping up everywhere right now

Three models have really stood out lately, and you can find them at OnSize too:

ASICS GEL-1130 – One of the most versatile pieces in the current ASICS lineup. Its chunky, layered silhouette and technical details make it a hit with sneakerheads and everyday wearers alike.

ASICS GEL-Kayano 14 – A flagship of the Y2K running shoe aesthetic. Thanks to its thick sole unit and technical details, it's become one of the most talked-about ASICS pairs in streetwear circles.

ASICS GEL-NYC – As the name suggests, it's built for city wear, combining a clean design with ASICS's signature comfort tech. A favorite for anyone after a more low-key yet strong look.

All three slot easily into everyday outfits – whether your style is laid-back or more put-together.

Collabs that took ASICS to the next level

The hype isn't just down to the retro trend – a few key collaborations played a big part too. Partners like Kith and JJJJound brought a fresh audience to ASICS with premium, minimalist reinterpretations. These limited releases didn't just sell – they repositioned the brand in the eyes of fashion-savvy, conscious buyers.

Value for money: what really sets ASICS apart

While prices at other sneaker brands have gone through the roof, ASICS has kept things relatively affordable. Premium quality, reliable comfort, strong design – all without forcing you to compromise on your wallet. In 2026 that's a seriously important argument.

If you want to find your own ASICS

ASICS's success is no accident: the retro trend, well-executed collabs and accessible pricing together make the brand's sneakers the defining shoes of the season.

If you want to browse what's in stock right now – including the GEL-1130, GEL-Kayano 14 and GEL-NYC – check out the full OnSize ASICS collection. Fast shipping, a wide size range and exactly the models everyone's talking about right now.