3 tips to keep your sneakers clean

A sneaker isn't just a shoe: it's style, self-expression and often an investment too. If you want yours to stay fresh and box-new for a long time, wearing them isn't enough – you have to take care of them too. A fresh, spotless pair doesn't just look good, it also holds its value for longer – especially if it's a limited release.

Protect them from the very first step: sneaker shields, heel protectors, protector spray

If you want to keep your sneakers' original shape and cleanliness for a long time, prevention is key. A sneaker shield helps prevent toe box creasing, which can be both a cosmetic and a structural problem, especially with leather and premium materials.

A heel protector keeps the shoe's shape stable and reduces wear on the inside. And a water- and dirt-repellent protector spray stops rain, mud or drink stains from leaving marks on the upper.

TIP: Crep Protect products are the most reliable choice – they're what most people use to keep their pairs clean.

With these essential accessories, your sneakers don't just stay box-new for longer – they're easier to keep clean too.

DIY cleaning – home methods and product picks

Looking after your sneakers doesn't necessarily need a pro service – with a few simple DIY methods you can bring them back to life at home. The most important thing is to always use a cleaner suited to the material: what works on canvas won't necessarily work on leather or mesh.

A guide to cleaning at home:

• Remove the laces and insoles.
• Use a soft brush or cloth to clean off dust and surface dirt.
• Use a dedicated sneaker cleaner, diluted with lukewarm water.
• Don't soak the whole shoe – gently wipe it down several times instead.
• Avoid heat when drying – room temperature with the shoes stuffed with newspaper works best.

What never to do – common mistakes

If you want your sneakers to stay box-new for a long time, besides the good practices there are a few things you should avoid.

One of the biggest mistakes right off the bat: putting them in the washing machine.

Machine washing can ruin the glue, warp the sole, fade the materials and even permanently damage your sneakers' shape.

Other common mistakes:

• Scrubbing too hard with a stiff brush – it can damage the material.
• Using harsh chemicals, like household bleach.
• Fast-drying with a hair dryer or next to a radiator – this can crack or warp the material.
• Fully soaking them in water – this can be fatal, especially for leather and glued parts.

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Image sources: nike.com, adidas.com, crepprotect.com,